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Hockey gear prices set to skyrocket after major deal takes place

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Samer Dagher
August 22, 2024  (4:44 PM)
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Hockey gear and equipment
Photo credit: SportChek

Reports have revealed that the famous hockey brand CCM is being sold for over $570 million, which could lead to higher prices for hockey gear in the future.

According to Rick Westhead on X, the private equity owner of CCM is close to finalizing the sale of the hockey equipment company. It's now just a matter of time.

The sale is expected to set a new record for the company, surpassing $570 million, which is more than eight times its earnings before interest, taxes, depreciation, and amortization (EBITDA).

Birch Hill Equity Partners bought CCM for $110 million seven years ago from Adidas. Since then, CCM has grown to become one of the largest hockey equipment companies in the world, more than doubling its revenue and boosting its profits.

Many well-known bankers believe that the owners of Bauer Hockey and True Hockey might also consider selling their companies before the end of the year, seeing the big payout CCM is receiving.

This news is concerning for hockey fans who need to buy gear. Under the new ownership, prices for all CCM products are expected to rise significantly. This could even affect the NHL, as team owners might need to raise ticket prices to cover the increased costs of equipment.

It will be interesting to see how this situation unfolds in the coming months.

Source:Rick Westhead on X

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Hockey gear prices set to skyrocket after major deal takes place

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